We knew that there had to be a better way and as a software company we have always strived towards creating tools that solve real problems.įinally, in 2016, we launched. In fact, at one point we were using 3 different tools just to create one book. While the concept was great the truth is that it was taking us forever to create these ebooks. It was then that we started converting our blog posts into ebooks and offering them as content upgrades. We wanted to bring high value to our readers, but at the same time turn those articles into some form of lead generation system. In 20, we were spending a lot of time on our blogs writing long-form content.
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